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Social Media is interaction, relationships and consumer generated media that takes permission marketing to a new level. Social Media is a term that encompasses new media allowing platforms like Facebook, Twitter & Linkedin to become the advertising mediums of the present and future. Let Ultimate Web initiate and guide your company through the process of creating a following, stimulating your audience to return, communicating and remaining in contact with your audience and using the social network medium to generate traffic to your website.
Facebook is a social networking website launched in February 2004 that is operated and privately owned by Facebook, Inc., with more than 500 million active users in July 2010. Users can add people as friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by workplace, school, or college. The website's name stems from the colloquial name of books given to students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better. Facebook allows anyone who declares themselves to be aged 13 or older to become a member of the website.

Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. The website's membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before opening to high school students, and, finally, to anyone aged 13 and over.

A January 2009 Compete.com study ranked Facebook as the most used social network by worldwide monthly active users, followed by MySpace. Entertainment Weekly put it on its end-of-the-decade 'best-of' list, saying, "How on earth did we stalk our exes, remember our co-workers' birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?"
MySpace is a social networking website. Its headquarters are in Beverly Hills, California where it shares an office building with its immediate owner, News Corp. Digital Media, owned by News Corporation. MySpace became the most popular social networking site in the United States in June 2006. According to comScore, MySpace was overtaken internationally by its main competitor, Facebook, in April 2008, based on monthly unique visitors.

MySpace operates solely on revenues generated by advertising as its user model possesses no paid-for features for the end user. Through its Web site and affiliated ad networks, MySpace is second only to Yahoo! in its capacity to collect data about its users and thus in its ability to use behavioral targeting to select the ads each visitor sees.

On August 8, 2006, search engine Google signed a $900 million deal to provide a Google search facility and advertising on MySpace. MySpace has proven to be a windfall for many smaller companies that provide widgets or accessories to the social networking giant. Companies such as Slide.com, RockYou!, and YouTube were all launched on MySpace as widgets providing additional functionality to the site. Other sites created layouts to personalize the site and made hundreds of thousands of dollars for its owners most of whom were in their late teens and early twenties.
Twitter is a social networking and microblogging service, owned and operated by Twitter Inc., that enables its users to send and read other users' messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers. As of late 2009, users can follow lists of authors instead of following individual authors.

All users can send and receive tweets via the Twitter website, compatible external applications (such as, for smartphones), or by Short Message Service (SMS) available in certain countries. While the service is free, accessing it through SMS may incur phone service provider fees. The website is based in San Bruno, California near San Francisco (where the website was first based). Twitter also has servers and offices in San Antonio, Texas and Boston, Massachusetts.

Since its creation in 2006 by Jack Dorsey, Twitter has gained notability and popularity worldwide and currently has more than 100 million users worldwide. It is sometimes described as the "SMS of the Internet." The use of Twitter's application programming interface (API) for sending and receiving SMS from other applications often dominates the direct use of Twitter.
LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of 9 August 2010 , LinkedIn had more than 75 million registered users, spanning more than 200 countries and territories worldwide. The site is available in English, French, German, Italian, Portuguese and Spanish.

With 75 million users, LinkedIn is ahead of its competitors Viadeo (30 million) and XING (9 million).The membership grows by a new member approximately every second. About half of the members are in the United States and 11 million are from Europe. With 3 million users, India is the fastest-growing country as of 2009. The Netherlands has the highest adoption rate per capita outside the US at 30%. LinkedIn recently reached 4 million users in UK and 1 million in Spain.

The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.
Bebo is a social networking website launched in July 2005. It is owned by Criterion Capital Partners. From March 2008 to June 2010 it was owned by AOL Inc.

The website's name is an acronym for Blog Early, Blog Often. Users receive a personal profile page where they can post blogs, photographs, music, videos and questionnaires to which other users may answer. Additionally, users may add others as friends and send them messages, and update their personal profiles to notify friends about themselves.

Bebo was founded by Michael Birch and his wife Xochi Birch in January 2005 at their home in San Francisco.

It was acquired by AOL on March 13, 2008 for $850 million. In April 2010, AOL announced it was planning to sell or shut down Bebo, with the sale being completed on June 17, 2010 to Criterion Capital Partners for an undisclosed sum. It has been reported that the sale raised less than $10 million.
Digg is a social news website. Formerly, the site's cornerstone function consisted of letting people vote stories up or down, called digging and burying, respectively, but as of Digg v4, the "bury" function has been removed. Also, as of v4, users can no longer see all of the submitted content, but must instead subscribe to a user's feed to see what has been submitted. Digg's popularity has prompted the creation of other social networking sites with story submission and voting systems. The website traffic ranked 113th by Alexa.com as of September 1, 2010.

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Ultimate Web is a new media company specializing in content management systems, development, strategy, website design, search engine marketing, multimedia creation and corporate branding. At Ultimate Web we are captivated by technology, and with our enthusiasm to professionalism and precision, we invite you to explore our insight, and to challenge us with your next project. The Ultimate Web is an electronic, tech-savvy solutions company. Our focus is on results. We utilise our extensive skills in campaigning, designing, content management, database management, hardware and hosting, just to name a few to build global solutions for your company. Viral campaigns that work. Site designs that impress. E-mail campaigns going out on time. Ad campaigns that get results. Our focus is on results and our skills in online strategy, information architecture, and design are enhanced by our experience in a broad range of technologies and strong partner relationships. please email info@ultimateweb.co.za for more info